FIFA (On behalf of the City of Philadelphia)
a brand rescue for the city’s official 2026 fifa world cup bid
The City of Philadelphia asked our agency to rethink a brand for the City’s bid to host the 2026 FIFA World Cup. This ask was a pretty big darn deal, so our team collaborated on an official bid title, logo, and brand assets. As part of the final package presented to the City were three main concepts, each with their own set of visuals and messaging. Detailed below are creative concepts from each pitch, along with the messaging developed to support the bid and overall brand.
THE BID
ALL IN.
The grit and glory of competitive battle. All the fans. All the chants. All the cheers. A global stage that welcomes all. All teams. All countries. A city united in shouting its welcome to the world.
we make history.
The American experiment began in Philadelphia. From the pen of Thomas Jefferson, we declared our independence in principle and prose that shook the world. We demanded life, liberty, and the pursuit of happiness. That fighting spirit is with us still, leading us to the light of new victories.
for the love of the game.
In the spirit of teamwork and sporting excellence. In the athlete’s form and physicality, commitment and drive. In the beauty of a perfect play. In the cheering roar that unites fans on every continent.